PreMoney
The magazine for informed founders, investors and acquirers
Valuation shouldn’t be a dark art
Most founders dread the question: “At what valuation?” Rounds and exits are rare enough that founders walk in armed with little more than hearsay and headlines.
Investors and acquirers are better informed: they see many more deals. But that rarely crystallizes into anything shareable.
We believe there is a better, more transparent way that benefits both sides of the table.
Value creation should be the north star for every step of the finance workflow, from the monthly bookkeeping to the forecast model. Data and insights from recent rounds and transactions should be used actively to inform strategic decisions.
Crispa exists to help our clients optimize valuation at every step of their journey, and we will share as much as we can along the way.
This is the first issue of Pre-Money. We hope it earns a spot on your reading list.
The three types of valuation multiples
Know the difference before you put a number on the table
Trading multiples for SaaS companies
A ten-year view of how the market has priced SaaS companies
Flatpay | The Danish Fast-Track Unicorn
The journey from Seed to Series C in 4 years, and the revenue ambitions that drove the valuation
Raising at the right valuation
Insights from Danish funding rounds in 2026 to inform what you should go for in your next raise
The value-creating finance function
What your finance team must deliver to help you optimize your valuation
Swedish showdown: Lovable VS Legora
Two Stockholm unicorns, two very different journeys, with very different underlying metrics
Improving your exit valuation
How we helped a client find the right levers to pull when an acquirer put an offer on the table
From clean books to a forecast you can explain
Know your numbers
The books close on a schedule instead of a scramble. Bookkeeping, payables and payroll are handled, every account reconciled, and last month stops being a question you have to answer twice.
Know your trajectory
With the record straight, it turns into live metrics and a rolling twelve-month forecast. You can see the runway, test what shortens it, and give a board numbers that hold up to questions.
Know you’re covered
Clean books make the filings routine. VAT, payroll, statutory accounts, corporate tax and R&D claims sit on a calendar you can see, deadlines arrive already dealt with, and an audit finds the file it asks for.
Know your next move
Then the decisions get easier: a raise, a new market, an exit. You arrive with a model, a benchmark drawn from every Danish funding round, and a history that stands up to diligence.
Know your number before you need it.
Crispa gives founders the financial clarity to make bold decisions and optimize their valuation.
Talk to Crispa →Pre-Money, Issue 01. Published by Crispa. Figures are as reported at the date given with each chart; medians describe a market, not any one company, and nothing here is advice on the price of yours. Quote us. Charts and figures may be reproduced, in whole or in part, with attribution; no permission needed. Third-party data stays with whoever published it, and is credited beside each chart.