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Valuation fundamentals, decoded.

Clear, data-backed guides to what your company is really worth — and how investors and buyers actually decide.

The series

Episodes

How much is my company worth
Episode 1 · Pillar · 8 min read

How much is my company worth?

Not a guess, and not a headline. Value your company across four lenses for a defensible range — with the SEG 2026 data and a live valuation calculator.

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10×
Episode 2 · 5 min read

Why your SaaS company probably isn’t worth 10x revenue

A 10x revenue multiple is a trophy, not a target. See where SaaS companies actually trade — and how to value yours with a defensible range.

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Episode 3 · Lens 1 · 4 min read

Revenue growth

Why your growth rate is the single biggest driver of your valuation multiple — and how much a faster one is really worth.

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Episode 4 · Lens 2 · 5 min read

Gross margin

Two companies, the same sales, very different value. Why margin measures the quality of your revenue, what each band is worth, and how to read your own.

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Episode 5 · Lens 3 · 5 min read

EBITDA margin

The profitability lens. Why buyers don’t punish losses the way founders expect, and the 20% margin step where the multiple re-rates.

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Episode 6 · Lens 4 · 6 min read

The Rule of 40

Growth plus profitability in a single score, with the widest valuation upside of any lens — about 1.6x to 9.5x. How to calculate yours and steer with it.

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Episode 7 · The valuation gap · 5 min read

Enterprise value vs equity value

The headline number and the cheque you take home are rarely the same. How net debt turns enterprise value into equity value — and why it matters.

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Episode 8 · The yardstick · 5 min read

Revenue multiple or EBITDA multiple?

Pick the wrong yardstick and the whole number is off. See which one fits your stage, and the exact math that makes 5.3x revenue and 29.3x EBITDA the very same companies.

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Episode 9 · Negotiation · 4 min read

Company valuation negotiation

A single number sounds like conviction, but it hands the buyer a target. Why a reasoned range sets your frame, and lets an offer land where you’ve prepared.

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Put the data to work.

Crispa turns these fundamentals into your live numbers — real-time KPIs, forecasts, and a defensible view of what you're worth.